When we do marketing generally for promotion of their products or brands first of all you need to know about latest trends and know about their visitor’s persona this effort is for get target visitors or get more lead (lead is a person who interested in your product or service).now at this time we know social media is growing very fast every one knows about social importance because its human need. Peoples love to connect with others for latest updates according to their network or interest so turn to our point what is twitter and what is importance of twitter for marketing.
What is twitter (with facts and figures)
The twitter is a platform to discover interesting people at internet. Twitter is a social networking service just like facebook and LinkedIn etc at this powerful platform You can do it micro blogging its better technology than just blogging because its content is typically so small in both actual size and aggregate file size. Micro blogging allow to users exchange small and little elements of contents such as short sentence. All these small messages sometimes called micro posts. Twitter is so simple to use. You can join tweeter for free so let’s discuss little bit about twitter importance. According to (comscore 2011) 9/10 internet users sited social networking sites. There are (175) million tweets sent from this platform every day in 2012. And tweeter has roundabout half billion registered profiles. The average of Twitter users has tweeted 308 times. You can use to this platform as a marketing purpose also called inbound marketing it’s cost 62% less per lead than old method or traditional method of outbound marketing 42% companies has acquired their customers from twitter and 79% in 2010 twitter followers are more like to recommend the brand they follow.
Why use twitter
According by sources there are many reasons to use twitter. Mostly marketers use twitter for That purposes.
- branding awareness
- Get more lead or Find prospective clients
- Social networking
- update to their users or customers
- Post and promote latest news and updates
- Get remarks and feedbacks
- Track competitors
- Relation building
And many more just like twitter is source of to get latest information, accelerator and amplifier of news you can do real-time social search you can call as a real-time traffic driver at this powerful platform you can build your own professional network and community as wall as meet new people. With twitter you can stay on top of your industry trend track your product results and see remarks conversation and reviews. You can Provide latest information to your followers and transfer or drive your web traffic to your other web property. At this platform you can mange your lead and convert into sale I mean go fishing where the fish swim.
Blogging with twitter
Twitter is really a powerful platform especially for business bloging. There are promoters promote their brands and services through many ways or content strategies you can connect to your twitter account with your blog For automatic updating when you will update or create a post on your blog the post will be automatically update at twitter via tweet for you followers. On the twitter you can follow to other interested people for latest updates. And your own follower follows you for your latest posts.
Twitter is really a powerful platform especially for business bloging. There are promoters promote their brands and services through many ways or content strategies you can connect to your twitter account with your blog For automatic updating when you will update or create a post on your blog the post will be automatically update at twitter via tweet for you followers. On the twitter you can follow to other interested people for latest updates. And your own follower follows you for your latest posts.
Twitter’s level of engagement with usage
Listening/morning
Listening/morning
- Listening/morning
Purpose of listening and morning: it is for repute management and for market research Tools you can use for it: Twitter Search • Trending Topics • Hashtags.org
Broadcasting
Broadcasting
- twitter for Broadcasting
Purpose of broadcasting: it’s for Product Promotion and Event Management and Live-Tweeting;Tools you can use for it: Tweet and just ReTweet
Responding
Responding
- Responding
Purpose of twitter responding: you can use for responding and its Crisis Management and for Customer Relations
Tools you can use for it: @<twitterhandle> • DM<twitterhandle>
(Initiated externally)
Build community
Tools you can use for it: @<twitterhandle> • DM<twitterhandle>
(Initiated externally)
Build community
- for Build community
Purpose of community building: it's for Blogger Relations • Customers Evangelism and Internal Relations
Tools you can use for it: follow, share valuable content, tweetups
So at the end Twitter is (s.m.m) social media marketing platform According to latest trends the twitter has become a popular and favourite target for S.M.M (social media marketing. and celebrities use twitter to connect with their lovers or followers. it is really great tool for marketers and celebrities and knowledge lovers with their specific community or networks.
